An advertisement with a difference


Hey guys….impressed, aren’t you by the latest Vodafone advertisements (the commercial breaks during the IPL are bombarding one and all with these latest commercials) that feature white, egg-headed yet cute creatures symbolizing all the latest stuff that vodafone plans to offer to its consumers ? And yet there’s something in these advertisements you guys might never have figured out. The zoozoos (the name given to the white little creatures) are not animated as we all believed them to be but rather real people in costume.
Rajiv Rao, executive creative director (South Asia) of Ogilvy & Mather the agency that handles Vodafone advertisements in his statement to the Hindustan Times asserted that the intention was to make real people look as animated as possible.

The advertisements were shot by Bangalore-based Nirman films at Cape Town, South Africa just in time for the IPL. Prakash Verma, Nirvana’s owner and director of the Zoozoo campaign stated when speaking to the Hindustan Times that the actors were small-bodied, thin women covered in layers of white fabric and further added that each facial expression was made of rubber and pasted on the actors. The Zoozoo’s hurried and comical movements became possible when the film was shot at 20 frames per second.
Of the 29 different zoozoo advertisements created for the IPL, a new one will make an appearance everyday. So keep watching the IPL guys.
(Courtesy: Hindustan Times, 2nd May 2009, an article by Tasneem Nashrulla)

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