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Very much in conformance with its capricious nature, the CAT this year has thrown in yet another surprise, only this time the googly’s been bowled few months prior to the actual contest. The common admissions test that is a gateway to India’s most prestigious of all B-schools, the Indian institutes of management (6 of them including IIM Ahmedabad, IIM Bangalore, IIM Kolkatta, IIM Indore, IIM Lucknow, IIM Kozhikode and IIM Shillong), is slated to go online from this year thus putting an end to the paper-pencil format that the Institutes have been following for the last 33 years. The CAT scores not only determine admission into the IIM, but also to several other reputed management institutes in the country. According to the IIM the computer based CAT will supposedly be candidate friendly (probably like the GRE and the GMAT), flexible when it comes to selection of test dates and ease registration process (as many as 3 lac students appeared for CAT 2008 thus complicating the registration p

Hey guys….impressed, aren’t you by the latest Vodafone advertisements (the commercial breaks during the IPL are bombarding one and all with these latest commercials) that feature white, egg-headed yet cute creatures symbolizing all the latest stuff that vodafone plans to offer to its consumers ? And yet there’s something in these advertisements you guys might never have figured out. The zoozoos (the name given to the white little creatures) are not animated as we all believed them to be but rather real people in costume. Rajiv Rao, executive creative director (South Asia) of Ogilvy & Mather the agency that handles Vodafone advertisements in his statement to the Hindustan Times asserted that the intention was to make real people look as animated as possible. The advertisements were shot by Bangalore-based Nirman films at Cape Town, South Africa just in time for the IPL. Prakash Verma, Nirvana’s owner and director of the Zoozoo campaign stated when speaking to the Hindustan Times tha